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About
We are a bitter-sweet design office at Seoul, Republic of Korea, confront the sharp reality, diving in to the bitter depths where customer and brand meet.
Capabilities
BX
ID
LEE KYU HUN
Director, Industrial Designer
LEE KYUHUN is a brand designer with a background in Industrial Design from Kyung Hee University. Drawing on cross-disciplinary experience in strategy, product and service design, exhibitions, spaces, and marine design, he builds cohesive brand direction and experiences.
KIM BEOMSOO
Designer, Web Developer
With a background in Visual Communication Design and expertise in Frontend Development, He specialize in crafting seamless brand experiences across both digital and physical touchpoints. His work focuses on bridging the gap between brand identity and user interaction.
LEE MINUK
Designer, Photographer
Industrial design major, I’ve participated in numerous projects in VMD and brand experience (BX) designer roles. I’m also a certified professional barista, as I’m passionate about photography and coffee culture.
