We are a bitter-sweet design office at Seoul, Republic of Korea, confront the sharp reality, diving in to the bitter depths where customer and brand meet.

Capabilities

BX

BRAND STRATEGIC PLANNING
BRAND IDENTITY DESIGN
BX MANAGEMENT
FULL STACK WEB DEVELOPMENT

ID

SPATIAL DESIGN
PRODUCT DESIGN
3D DESIGN
WOODWORK

LEE KYU HUN

Director, Industrial Designer

LEE KYUHUN is a brand designer with a background in Industrial Design from Kyung Hee University. Drawing on cross-disciplinary experience in strategy, product and service design, exhibitions, spaces, and marine design, he builds cohesive brand direction and experiences.

LEE KYU HUN

Director, Industrial Designer

KIM BEOMSOO

Designer, Web Developer

With a background in Visual Communication Design and expertise in Frontend Development, He specialize in crafting seamless brand experiences across both digital and physical touchpoints. His work focuses on bridging the gap between brand identity and user interaction.

KIM BEOMSOO

Designer, Web Developer

LEE MINUK

Designer, Photographer

Industrial design major, I’ve participated in numerous projects in VMD and brand experience (BX) designer roles. I’m also a certified professional barista, as I’m passionate about photography and coffee culture.